25 +
Years
Experience
Microsoft aims to “empower every person and every organization on the planet to achieve more.”
aligning to Microsoft
With over 200,000 employees and operating worldwide across every industry, it can be difficult for partners to get the attention of Microsoft’s field.
Although Microsoft is a very partner-driven company, the field sales force is stretched thin and has an ever-increasing product set of their own to sell; showing up in the right way can make a huge difference in partners getting the level of attention they need.
With a lifetime’s experience of working in and around Microsoft, we can help to sharpen your proposition:
- Understanding the Microsoft field structure
- Finding the Microsoft account team for your customer
- Using the right jargon and terminology in introductions
- Knowing the current sales incentives to motivate sellers
Offerings for Microsoft ISV partners
Product Strategy
You know your own product and your goals for its roadmap but we can help to align them with Microsoft’s:
- Marketplace strategy
- Technical roadmap
- Marketing
- Cloud Platform
- AI and Data toolsets
- Industry Solution Plays
Partner Center Review
As part of initial engagement, we will evaluate and provide recommendations on:
- Product listings in Azure Marketplace & AppSource
- Co-Sell collateral, metadata & references
- Incentive program enrolment
- Program Membership and the path to getting the right Cloud Partner Program designation
Ongoing support
After reporting suggested improvements, we can work with you on an ongoing basis of a few days per month to:
- Implement optimizations
- Shared opportunity management
- Deal-by-Deal co-sell support
- Manage Microsoft Partner Program membership
- Team introductions & stakeholder mapping
- Formal partner planning & PDM liaison
